Author: tsmies
Audio Interview with WKZO – First Tee – West Michigan expands into Kalamazoo to teach youth life lessons through golf

Click here for WKZO Interview with Exec. Director Tyler Smies

First Tee – West Michigan expands into Kalamazoo to teach youth life lessons through golf
KALAMAZOO, Mich. — First Tee – West Michigan is partnering with the Kalamazoo Junior Golf Association to launch its programs at three Kalamazoo golf courses this April.
First Tee teaches values and life skills through the game of golf to young people, with a focus on impacting students who otherwise would not have the opportunity. Since 2019, First Tee has impacted more than 1,800 young people in West Michigan in Grand Rapids, Holland and Muskegon.
For seventy dollars, parents can register their child for a six-class session where they learn the game of golf from dedicated coaches and mentors, while also learning values like honesty, integrity, and respect. Nearly half of families can receive the same six-class session for just $5.00, based on their income.
“The programs we offer are more than just learning basic golf instruction. Students get to be with the same coaches and mentors for years and build a relationship. That mentorship can influence a child’s life trajectory, on and off the golf course. We get to be a constant in young people’s lives and have seen the impact our program can have on how they even view themselves. It’s a privilege to be a part of a young person’s growth.”
For more information, or to sign-up a child for the program, visit First Tee – West Michigan’s website at firstteewestmichigan.org.
About First Tee – West Michigan:
Established in 2011, First Tee – West Michigan’s mission is to impact the lives of young people by providing educational programs that build character and instill life-enhancing values through the game of golf. For more information on First Tee – West Michigan, visit www.firstteewestmichigan.org or call 616-208-1177.
Introducing the Parent Portal
- Make it easier for our coaches to measure the progress of the students, and
- Allow parents to get timely accurate information about their child and their child’s goals within the program.
Introducing the First Tee Parent Portal:

For Parents who have logged in successfully:




For Coaches who have logged in successfully:



Big New Reason #3 to Give at Year-End: Individual Instruction






- Playing on First Tee’s PGA Junior League Teams (4 currently)
- Participating on a High School JV or Varsity Golf Team
- Becoming eligible for First Tee HQ Opportunities, which requires being at the Birdie Level or Higher
- Getting a job at a local course as a caddie or in the bag room
- Becoming a Junior Coach at First Tee
- College Golf Scholarships
- And many more



Big New Reason #2 to Give at Year-End: Deeper Relationships with our families


- Improve retention among its existing participants on scholarship
- Be more strategic in recruiting new participants on scholarship.

- Hubspot – our new customer resource management platform easily segments participants so they receive emails about program opportunities specific to their community. This way, families in Muskegon receive program info about Muskegon – not Grand Rapids. Likewise, as a donor or volunteer, you can choose to receive information that is applicable to you.
- TextMagic Over time, First Tee has relied more on texting its families rather than emailing them. The reason? Every guardian and parent use texting regardless of their income or background – not all of our families use email frequently.
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- Example of how First Tee will use TextMagic to improve communication: When a participant comes to First Tee through a partnership with an organization like the Boys & Girls Club, the only thing required from a guardian or parent before the student participates is filling out a simple application. Some parents do not know that their child is participating in First Tee. But, now through TextMagic, partnership parents and guardians will receive a weekly text sharing what their child learned that day at First Tee, and also be given a question to ask their child about their experience. In the final weeks of the session, parents and guardians will be sent a link to register for the next session available.
- Example of how First Tee will use TextMagic to improve communication: When a participant comes to First Tee through a partnership with an organization like the Boys & Girls Club, the only thing required from a guardian or parent before the student participates is filling out a simple application. Some parents do not know that their child is participating in First Tee. But, now through TextMagic, partnership parents and guardians will receive a weekly text sharing what their child learned that day at First Tee, and also be given a question to ask their child about their experience. In the final weeks of the session, parents and guardians will be sent a link to register for the next session available.
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- Case Workers – To foster more mentor-mentee relationships in 2021, First Tee asked their Lead Coaches in November to sign up for a new program. Six Lead Coaches opted in, saying they wanted to identify 3-6 participants on scholarship that they’d like to build a deeper relationship with. As a ‘Case Worker,’ our coaches will reach out individually 6-8 times per year to each of their students, sharing upcoming opportunities for six-class sessions, leagues, Saturday tee times, and other program opportunities. We expect the Case Worker initiative to increase retention and progression in the program, and foster more mentor-mentee relationships. Already, more than 75% of students who have participated in more than one session say they view someone at First Tee as a mentor.
- Improved First Tee Store Items with First Tee’s logo – At each session, students earn First Tee bucks (our in-house currency) for good attendance and exhibiting positive behaviors and our Nine Core Values. In the final week of class, students can use First Tee bucks to purchase equipment, apparel, and other goodies. With First Tee’s new brand rollout in September 2020, we will be investing in hundreds of youth-sized First Tee t-shirts and polos to increase awareness, particularly with our partnership and low-income students. T-shirts and polos will be ‘sold’ at the First Tee store to incentivize students to wear them at school, at home, and in their neighborhood.

- Facebook Advertising: Next spring, First Tee will offer programs at 19 area golf courses. By identifying lower-income neighborhoods nearby to those golf courses and advertising to ages 25-45, First Tee can offer personalized program offerings to families in their neighborhood.
- Door to Door Mailers: With the help of First Tee’s 16 teenage junior coaches, First Tee will distribute simple program advertisements door to door in specific neighborhoods near its golf course locations. This will provide information to new potential participants, while also providing more hours (and earned income) to First Tee’s teenage participants.

Big New Reason #1 to Give at Year-End: First Tee’s Kalamazoo Expansion



- Nate Golomb, Chair, Mercantile Bank
- Mercedes Befus, Horizon Bank
- Marcus Brussee, Mercantile Bank
- Matt Forkin, Boys & Girls Club of Kalamazoo
- Torean Greeley, HUB International
- Jeanne Hess, Kalamazoo City Commissioner
- Melissa Johnson, Gull Lake View Resort
- Dean Marks, Kalamazoo Municipal Golf Association, KCC Women’s Golf Coach
- Jack Versau, Kalamazoo Country Club
- Mitch Wilson, Retired from Pfizer, Pretty Lake Camp, KCC Men’s Golf Coach
- January 2016: KJGA visits First Tee – West Michigan’s Homework & Hitting program
- November 2018: Executive Director Tyler Smies and board member Nate Golomb reconnect with Mitch Wilson and Dean Marks of the KJGA
- January 2019: First Tee – West Michigan launches a feasibility study with support from Kalamazoo current and former residents
- December 2019: First Tee’s Kalamazoo Business Plan approved by Board of Directors
- February 2020: First Tee’s territory expansion to Kalamazoo County approved by First Tee HQ in Florida
- March 2020: First Tee hosts Meet & Greet at Homer Stryker Field in Kalamazoo
- April 2020: First Tee Kalamazoo Advisory Committee begins to meet monthly
- September 2020: First Tee’s first fundraiser, the inaugural Kalamazoo Marathon held at Eastern Hills, nets nearly $40,000 for the program launch.
- November 2020: First Tee received a generous $25,000 gift from a family foundation
- December 2020: First Tee Kalamazoo Area Director Position is posted
- Boys & Girls Club of Kalamazoo
- Douglass Community Association
- Kalamazoo Country Club
- Kalamazoo Parks & Recreation Department
- Kalamazoo Public Schools
- Kalamazoo Communities in Schools
- Kalamazoo Youth for Christ – City Life
- The Moors
- And others


Participant Spotlight: Jorge Garcia

First Tee hires Ben Elenbaas as Administrative and Accounting Coordinator





Homework & Hitting Update – NEW offerings, cancelled in-person H&H
NEW! FREE PLAYer Virtual Hour this winter:

NEW! FREE Open Hitting in Grand Rapids and the lakeshore this winter:
To allow our participants to get out of the house and work on their game these upcoming weeks, we are offering family Open Hitting at two locations this winter, for one-hour blocks. Families will be able to pre-register in one-hour blocks to use hitting nets, putting, and simulators at our locations. ONLY one family per hour will be allowed, and masks will be required, and a survey ensuring no contact with the coronavirus will be required upon entry. Parents, younger siblings, and those not in the program are welcome to use the space with the First Tee participant during the hour. Access is FREE to all First Tee families! Get out and get some swings in!In Grand Rapids: First Tee Headquarters (3450 36th St. SE, Grand Rapids, 49512)

On the Lakeshore: Coach Randy’s Studio (671 East Pontaluna Road, Muskegon, 49444)
Coach Randy’s Studio will be available at the following times (see pictures below): Tuesdays: November 24, December 1, 8, 15, OPEN 10 AM -12 PM, 2-5 PM Wednesdays: November 18, December 2, 9, 16, OPEN 10 AM – 12 PM, 2-5 PM Thursdays: November 19, December 3, 10, 17, OPEN 10 AM – 12 PM, 2-5 PM REGISTER HERE

Survey Results 2017-2019
MEDIA ALERT – Local golfer walking a marathon today while playing golf for First Tee students


- August 31st | Cascade Hills & Stonewater CC | 5 marathoners
- September 8 | Sunnybrook CC | 2 marathoners
- September 11 | West Ottawa GC | 12 marathoners, including students
- September 14 | Muskegon CC | 14 marathoners, including students
- September 15 | Kent CC | 3 marathoners
- September 18 | Maple Hill GC | 32 marathoners, including students
- September 21 | Wuskowhan PC & Lincoln GC | 16 marathoners
- September 25 | Eastern Hills GC | 14 marathoners
- September 28 | Watermark CC | 4 marathoners
- September 30 | Thousand Oaks GC | 3 marathoners
- October 2 | Indian Trails GC & Railside GC | 6 marathoners, including students
- October 5 | Egypt Valley CC | 1 marathoner