Marketing and Communications Intern 

Position Posted: December 18, 2023 Apply Before: March 1, 2024 

Job Category & Wage: Full-time seasonal (April-October), $15/hour 

Location: Grand Rapids, MI 

Organization Overview 

Relevant Work Experience: See Below Preferred Education Level: Bachelor’s Degree (or currently pursuing) in Marketing, Public Relations, Communications, Business 

The Lake Michigan Junior Golf Association was established in December of 2006 to provide junior golf tournaments in West Michigan to all youth. In 2011, The Lake Michigan Junior Golf Association shifted its focus to establishing a chapter of First Tee – West Michigan. On June 23, 2011, First Tee – West Michigan officially became a chapter of First Tee. 

First Tee – West Michigan is one of 150 chapters worldwide that are part of a global non-profit youth initiative. First Tee was created in 1997 by the World Golf Foundation to use golf and character education to provide young people of all ethnic and economic backgrounds an opportunity to develop life-enhancing values such as honesty, integrity and sportsmanship. By engaging youth in a combination of life skills, leadership and golf activities, they are exposed to positive traits that will help them become valuable assets to their community and eventually achieve success in life. First Tee’s Life Skills & Golf Experience curriculum is the unique component that sets it apart from many other successful junior golf programs. 

At First Tee – West Michigan, we are highly focused on reaching out to at-risk and disadvantaged youth. We want our participants to see the beauty of the golf course, learn the skills they need to succeed in life, and build relationships with those who care for their well-being. 

Position Description 

As a Marketing and communications Intern, you will work closely with our marketing coordinator to assist in the execution of marketing campaigns, contribute to content creation, develop email campaigns, analyze data, and participate in various marketing initiatives. This role offers exposure to different marketing channels, including digital marketing, social media, content creation, and market research. 

The ideal candidate has outstanding administrative, communication, interpersonal and organizational skills, strong affinity for golf and the golf community, and an interest in working with participants ages 7-17 (and their parents). 

Responsibilities including but not limited to 

● Assist in the creation of marketing materials, including social media posts, print media, email campaigns, and website content. 

● Conduct market research and analysis to identify trends, competitive activities, and customer preferences. 

● Support the development and execution of marketing campaigns across various channels. ● Collaborate with the team to brainstorm and generate creative ideas for marketing initiatives. ● Monitor and track marketing performance metrics using analytics tools and provide reports. ● Help maintain and update the company’s social media profiles and website content.

Qualifications 

The following characteristics are necessary for success in this position: 

● General knowledge of sports and enthusiasm for golf-A love for youth (age 7 to 17) ● Photography and social media skills on Facebook, Instagram and LinkedIn 

● Ability to multitask 

● Strong use of the written English language, including grammar, spelling and punctuation ● Comfortable learning marketing tools such as: 

○ Hubspot, G-Suite, Slack, Google Ads, and WordPress are used with frequency 

● High integrity, attention to detail and well organized 

● Ability to multitask 

Job Benefits 

● Ability to work remotely semi-frequently 

● Holidays Off (Memorial Day, Independence Day, Labor Day) 

Interested? 

Please submit a resume to the following email: [email protected] 

Contact: Lori Dustin, Director of Operations 

Telephone: 616-208-1177 ext.195 

Website Address: www.firstteewestmichigan.org